Campaign Work
Taylored Consulting
Context: Taylored Consulting is an agency that blends beauty, wellness, and Black identity. As the Associate Creative Producer and Brand Manager, I support the development of brand partnerships, campaigns, and original IP that positions the brand as a thought leader in the creative wellness space.
My Role: As the agency’s Associate Creative Producer and Brand Manager, I lead the development and execution of creative strategy across digital campaigns, brand partnerships, and original IP. I manage all facets of campaign planning—from refining theDonYé’s brand story and voice to crafting pitch decks and coordinating outreach to partners such as Topicals, Adidas, BET, and ASOS. My responsibilities include supporting the execution of speaking engagements, overseeing the rollout of community-building initiatives, and maintaining operational workflows across ongoing creative projects. In this role, I serve as a thought partner and strategist, ensuring that every campaign is aligned with the agency’s vision and resonates with the audience in meaningful, culturally grounded ways.
Love Languages Campaign
- Created and refined campaign decks, moodboards, and messaging for a creative series exploring how artists express communal love.
- Coordinated rollout strategy, asset development, and engagement plan.
- Impact: Over 2M views, 33K+ likes, 11K+ shares, and 5K saves across platforms.
Topicals x Spiked Wellness & Cardi B Concepts
- Developed strategic campaign concepts and creative direction for product and celebrity partnerships.
- Wrote brand-aligned copy and visual strategy for launches like the “Drama Free” kit with Cardi B and influencer wellness activations.
Campaign Strategy: Adidas, Sprite, BET x Tyler Perry
- Negotiated campaign usage and licensing terms, ensuring creative alignment and fair compensation.
- Drafted and approved pitch decks and creative briefs, securing upfront payments and exclusivity rights.
Original IP Development: Matcha Club, Your Creative Toolkit, Brain Bank
- Helped develop signature brand assets like the Brain Bank product, fostering conversations around Black creativity and mental clarity.
- Co-conceptualized community-building series like Matcha Club (a tasting series for Black women) and Your Creative Toolkit, focusing on strategic insights for creatives, securing upfront payments and exclusivity rights.
Speaking and Visibility
- Drafted speaker decks and proposal pitches for appearances at Black Market Flea, Blavity Fest, and Baltimore Museum of Industry.
- Coordinated email outreach and media kit development for conference organizers and collaborators.
Business Development & Deal Management
- Secured and negotiated 9+ brand partnerships for Taylored Consulting ranging from $1,000 to $28,000, including Adidas, Samsung, Thrivent Financial, Sprite, D'USSÉ, BET x Tyler Perry, Kiss, and Lubriderm, managing contracts, negotiations, and deliverables end-to-end.
- Drafted and executed contracts for multiple partners and collaborators, including Fritz Von Eric, JT, and new administrative agreements.
Creative & Content Development
- Developed 30+ decks, briefs, and creative concepts that opened deeper brand conversations and secured follow-up meetings.
- Produced original content for brand partners, including videos and shot lists/TikTok concepts for photoshoots and pop-ups.
Program & Team Management
- Built and ran the agency’s internship program from the ground up: developed the intern tracker and dashboard, created recruitment flyers and application forms, reviewed all applicant resumes, and conducted candidate interviews.
Strategy & Brand Growth
- Authored individual brand and artist strategy documents as part of a broader 2026 strategy suite for the agency’s growth.
- Helped elevate DonYé Taylor’s presence as a creative entrepreneur and speaker at the intersection of mental health, identity, and storytelling.
Grants, Fundraising & Recognition
- Wrote and submitted the grant applications and researched additional grant opportunities to support the agency’s creative work.
- Built out a Foundation Grant portfolio and drafted a full accomplishment list for DonYé Taylor’s professional portfolio.
Community & Workshops
- Developed the Nagare Workshop from concept to execution, including the deck, homework materials, sign-up flow, narration, and post-event feedback form.
Branding Work
Client: DJ LaLa
Context: Larine, known as DJ Lala, is a rising DJ whose mission is to create healing, emotionally resonant experiences through music. As she began expanding her brand identity and preparing for more public visibility, she needed a cohesive creative direction that aligned her visuals, voice, and digital presence.
My Role: I served as the Brand Strategist and Creative Director for Larine’s brand buildout. My responsibilities included designing her visual identity system (logo, color palette, font choices), producing social media templates in Canva, and writing a long-form content plan to guide her storytelling strategy. I also designed a landing page to house her mixes, booking info, and bio, ensuring her digital presence could grow with her evolving career.
I created a holistic branding and content plan rooted in community building, vulnerability, and storytelling. Key deliverables included:
Visual Identity: Developed a modern, soulful brand identity using soft blush and moody tones to reflect Larine’s balance of introspection and energy. Designed a logo and templates with room for editorial-style visuals and emotional storytelling.
Social Media Templates: Delivered 10+ templates covering everything from show announcements and mix recaps to text-based posts like “Dear Diary” reflections and community questions (“What song healed you this week?”).
Content Calendar & Cadence: Structured a weekly posting plan around three pillars: Behind the Booth (personal reflections), Where’s Larine? (gig updates & space storytelling) Vibe Out With Me (memes, mashups, music recs).
Community Growth Strategy: Recommended growth tactics including engagement pods, short-form mix videos, monthly newsletters, and IG Live sessions like “Ask a DJ.” Landing Page: Designed a scroll-friendly, mobile-optimized site using Beacons or Linktree-style UX, housing her bio, mixes, booking form, and featured images.
- Delivered a complete brand kit and digital content system Larine can use across platforms to stay consistent and creative.
- Equipped Larine with tools to pitch herself to venues and build a professional portfolio of her work.
- Created a structure for long-term community building and emotional storytelling through music, preparing her for visibility at festivals, showcases, and editorial features.
- Within the first few weeks of implementation, Larine began using the templates and cadence to build anticipation for upcoming sets and better engage her audience.
Client: Sincerely Yours
Context: Support independent artists in developing brand-aligned campaign strategies for music releases.
My Role: Director of Marketing (Contract) — Developed campaign rollout plans, secured press, and led content development.
- Created brand bibles with visual direction, bios, and styling references.
- Designed content for Spotify/Apple pitch decks.
- Produced rollout timelines, playlists, and influencer seeding strategies. Audited their digital presence and proposed strategic shifts.
- 27,520+ new streams, 3,700+ new followers, 52K+ IG views in 3 months
- Press placements in Billboard, Global Grind, Black America Web
- Spotify playlisting: New Music Friday Canada, Butter, Mood Ring
Client: Depop
Context: Depop wanted to honor Latinx creators during Hispanic Heritage Month and increase engagement on the platform.
My Role: Program Manager — Led community engagement, campaign planning, and cross-functional execution.
- Built a coalition of Latinx sellers and creators.
- Created featured seller content, social assets, and platform-wide moments.
- Collaborated with Product, CX, and Marketing to shape the rollout.
- First-ever Hispanic Heritage Month activation on the platform.
- Garnered thousands of new seller interactions.
- Strengthened trust among underrepresented users.